Contemporary Architecture Design of The Pearl Academy of Fashion in Jaipur by Morphogenesis
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Built in 1,745 sqm project area, India based architecture firm Morphogenesis completed design a campus which by virtue of its design is geared towards creating an environmentally responsive passive habitat called The Pearl Academy of Fashion. The institute creates interactive spaces for a highly creative student body to work in multifunctional zones which blend the indoors with the outdoors seamlessly.
The radical architecture of the institute emerges from a fusion of the rich traditional building knowledge bank and cutting edge contemporary architecture. The challenge to build a progressive design institute requires addressing the new generation, contemporary social condition and needs to be inspired by tradition, in order to be inspirational to the contemporary sensibility of the modern-day design student.

The materials used for construction are a mix of local stone, steel, glass, and concrete chosen keeping in mind the climatic needs of the region while retaining the progressive design intent. Energy efficiency is a prime concern and the institute is 100% self sufficient in terms of captive power and water supply and promotes rain water harvesting and waste water re-cycling through the use of a sewage treatment plant. Besides having become a very successful model for cost effective passive architecture in desert regions the design and facilities of the campus complement the ideology of the Pearl Academy of Fashion – a cutting edge design institute with a sustainable approach. The Pearl Academy of Fashion is an exemplar of an inclusive architecture which intends to accommodate all the heritage values while positioning it within the contemporary cultural and architectural paradigm.




The building is protected from the environment by a double skin which is derived from a traditional building element called the ‘Jaali’ which is prevalent in Rajasthani architecture. The double skin acts as a thermal buffer between the building and the surroundings. The density of the perforated outer skin has been derived using computational shadow analysis based on orientation of the façades. The outer skin sits 4 feet away from the building and reduces the direct heat gain through fenestrations. Drip channels running along the inner face of the Jaali allow for passive downdraft evaporative cooling, thus reducing the incident wind temperature.
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