Architecture Design of iSQUARE Shopping Center in Hong Kong by Benoy Ltd
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Benoy Ltd in collaboration with Rocco Design Ltd have completed design 31-storey high shopping mall located prestigious economical area in 63 Nathan Road, Tsim Sha Tsui, Hong Kong. This building built in 56,000 sq m concept to integrate high quality retail with entertainment and extensive dining and lifestyle offers across 31 storeys, whilst introducing direct links to the Tsim Sha Tsui metro concourse on two levels.
Each zone of the this building demonstrates subtle changes in the use of colour, lighting, materials and patterns. In addition, iSQUARE’s escalators are clad in scrolling LCD displays which deliver the potential of additional advertising revenue streams in the future. Benoy’s design incorporates asymmetrical shifting voids of space between the levels to give the impression of additional depth inside the constrained floor plate. These strategically placed voids, coupled with the glass façade allow the sun to flood the building with light during the day.
Visitors are welcomed to iSQUARE by grand canopied entrances decorated with thousands of LED lights on both Nathan Road and Peking Road. In addition, ‘feature walls’ located beside the mall’s escalators deliver a dynamic canvas for multimedia projections. This mall completed with IMAX Cinema that operated by UA Cinemas. The shopping mall is going to host Hong Kong’s second IMAX theatre. The IMAX cinema is tailor-made for iSQUARE and costs HK$50 million to build.
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